A Case Study of Unilever’s e-Commerce Solution using CadDo Calculate
The Future is e-Commerce
Inline with global Unilever performance, e-Commerce is growing faster than the rest of the business. This also holds true in North America, the largest contributing market. Unilever predicts that within 5 years, over 60% of North America’s sales will come from e-Commerce channels including click-and-collect, ship-to-home and last mile delivery.
“We have step-changed our eCommerce business analytics by partnering with CadDo to go from reporting information to driving key business insights. CadDo’s fast response times, in-depth business understanding and ability to translate business needs to the required data logic has allowed us to continuously update our analytics in real-time to support decision-making in one of our strategic channels for growth. CadDo has operated as an extension of our team, and we look forward to continuing our partnership with them in further evolving value-added analytics capabilities through their platform.”
e-Commerce Finance Manager