Informing Customer Investment Decisions
With so many disparate and discrete data sources, understanding customer investment is highly complex. The CadDo platform overcomes this by collecting and connecting data from multiple data sources and systems. This data will include customers, categories, the different types of spend and more besides, enabling you to fully understand the impact of customer investment activity:
- Curated and connected data
All data is curated and connected to provide an aggregated view by customer, product, category and channel.
- Metrics that are made to measure
The CadDo Customer Investment Insights solution has the power to calculate metrics from multiple data sets and make the resulting insights available in an easy to use format that helps inform investment decisions, drives profitability and enables market penetration.
- Data that informs decisions
This connected data is designed to feed the sales and marketing cycles, enabling commercial teams to make better decisions. These processes can also be augmented by:
- Predictive analysis
- Modelling and simulation tools
- Scenario modelling
- Lifetime-value analysis
- Information that is accessible
For insights to be actionable, they need to be clearly understandable. So, the CadDo Customer Investment Insights solution presents them in a clear format that is not only a single source of truth, but also one that provides reporting customised by teams.
Improved investment decision-making is about more than just analytics. CadDo’s platform is augmented by specialist services to empower your team to make the best possible decisions.