Unilever is one of the world’s largest FMCG businesses, owning more than 400 famous brands that are sold across the world. Unilever US drives the greatest proportion of revenues, which amounted to a global turnover of €52Bn in 2019. Given the scale and complexity of their operations and metadata, Unilever had identified a need to better understand their Cost-to-Serve, which was when they called us in.
“With the help of CadDo team and their user-friendly platform, we have a deeper understanding of how customer behaviour and different route-to-market decisions drive our performance, which in turn helps us better define customer segments and come up with targeted strategies.”
Lilian Riniere
Senior Manager