Field sales and merchandising teams are a major driver of in-store execution – but too often, time and resources are spread thin across low-impact visits or non-priority tasks. Without clear data on where reps can make the most difference, opportunities are missed, and costs rise.

CadDo’s Field Force Optimisation Solution uses predictive analytics, uplift modelling, and geospatial clustering to recommend the most valuable store visits and activities for each rep. By focusing effort where it delivers the greatest return, businesses can boost execution, increase sales, and reduce wasted time on low-impact tasks.