Sales, marketing, and finance teams face the challenge of determining optimal investment levels when acquiring new customers or growing existing accounts. How much should you invest in discounts, promotions, merchandising, or field sales teams? What is the impact on profitability and market penetration?

CadDo’s Pricing & Customer Investment Simulator enables businesses to model the financial impact of different pricing and promotional strategies. The tool leverages internal cost structures (fixed & variable costs, capacities, customer requirements) and, when available, market data on demand elasticity and marketing effectiveness to make AI/ML-supported investment decisions.