product mix

Product Mix Simulator

Maximise Profitability Through Optimised Product Portfolios

Overview

Businesses often struggle to balance product availability, profitability, and customer demand. Should all SKUs be available to every customer? Which products are underperforming and should be delisted?

CadDo’s Product Mix Simulator helps organisations analyse the financial impact of different product portfolio decisions, whether at a customer level for tactical decision-making or at a channel/region level for strategic planning. By leveraging internal data on costs, capacities, and customer preferences into an intuitive, slider-based solution, businesses can make informed decisions to optimise their product mix and drive profitable growth.

Answer Critical Business Questions

How can we identify financially underperforming SKUs and quantify their impact on margin to decide whether to intervene or delist them?

Should we offer all SKUs to all customers, or should we limit certain products to specific geographies or customer types? What is the cost impact?

How can we optimise each customer’s product mix to shift purchases towards more profitable SKUs and drive sustainable growth?

Key Capabilities

Profitability impact analysis

Assess the financial viability of different product portfolios.

SKU rationalisation modelling

Simulate the effects of removing, consolidating, or expanding SKU availability.

Customer segmentation insights

Identify which products should be targeted to specific customer groups for maximum profitability.

Why Choose CadDo?

Data-driven portfolio optimisation

Leverage financial and customer data to make informed product mix decisions.

Maximise profitability

Ensure that product availability aligns with business objectives and market demand.

Strategic decision support

Model the impact of different product strategies across various business levels, with embedded AI and ML capabilities.

Ready to Optimise Your Product Portfolio?

Book a demo today to see how the CadDo Product Mix Simulator can help you streamline product offerings and boost profitability.

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