Promotions are a major line of investment in wholesale and retail distribution—but without clear insight into effectiveness, much of that spend goes to waste. Many businesses rely on historical averages or one-size-fits-all approaches, leading to campaigns that underperform, misallocate budget, or fail to drive meaningful uplift.

CadDo’s Trade Spend Optimisation Solution helps finance, sales, and marketing teams tailor promotions by store, region, or customer segment—using uplift modelling, recommendation systems, and causal inference techniques. The result is smarter campaigns, better ROI, and significantly less promotional waste.